One of the first community broadcasters in Melbourne, 3MBS has been broadcasting fine music since 1975. The corporate identity revision involved a re-interpretation of the existing logotype (see below) with a more comprehensive and fitting typographic sense of self. The 3MBS core brandmark represents the combination of two essential elements – classical music and its broadcasting (now online to a world audience). The revision of formatting their publications, including On Air and other marketing material has contributed to a more efficient use of resources for the non-profit organisation.