Designed to communicate the environmental aspects of Adams Electrics, the identity consists of three radiating circles. These forms represent solar power (an important and unique part of the business) as well as conveying a flower-like botanical quality. These forms come together to depict the most recognisable public interface with electricity – the powerpoint*. This identity system is also indicating connections, particularly between the environment and other aspects of our lives. It is currently being applied to a myriad of different media – from vans to websites. On the service van these three white powerpoint elements glow in the dark, making the electrical aspects very striking.

*This is of course based on the Australian powerpoint.