A set of script titling for television, cinema, print and online. The overall concept for this campaign was the dreamy discovery of Melbourne by a girl who tracks her way through the notorious little laneways and mysterious corners by rolling a ball of string. The hand drawn typography, which sought to capture the essence of the red thread, featured throughout the entire campaign promoting the city of Melbourne as a holiday and cultural destination. The campaign went to be very successful and widely discussed, even being satired on The Chaser’s War on Everything. The accompanying typeface in the campaign was our very own script Terital.

Winner / 2007 Melbourne Art Directors Club Eckersleys Award for Typography. Winner / 2007 Caxton Award for Best Campaign.