mrc_id1mrc_ticket


recitalsans1

bliss_sample

The visual identity of the Melbourne Recital Centre (MRC) is one made up of a series of visual systems. The first of these, the bracketed mark, indicating the inclusive and multiplicity of the Centre. It is used in both singular form, in multiples to show the different spaces within the centre, and as a pattern. The second system is the formation of a unique unicase typeface, Recital Sans. This typeface is in fact far from the ‘new kid on the block’ but is rather a product of looking to the past, more specifically the unpublished typefaces of English typographer Eric Gill. The original source of the typeface is Gill’s Essay on Typography (1936). This typeface was then interpreted by Peter Bruhn of Swedish foundry Fountain to become Eric Sans. This redrawing, although capturing and interpreting the original’s characterisitc imperfections, was not quite suitable for the purposes of this project, particularly as this face was to be produced in large sizes – sizes that tended to highlight the roughness of the Bruhn version. Recital Sans was drawn from the ground-up and has appeared on much printed collateral. The text face for the MRC Identity is Jeremy Tankard’s Bliss. The signage of the Recital Centre was a particularly important aspect of the identity.