Communicating what is a very complex topic, Psychoanalytical Psychotherapy, this visual identity system was required to be reductive. The process was abbreviated down to a circular form (see diagram above). Rather than use a perfect circle, the internal shape (known as a counter) was used. This gave the core form some irregular and humane qualities. The two ‘p’ forms indicated the start and completion of the analytical process. The result was very well received and has been applied to a myriad of printed and online environments.