





Wishing to stand out from competitors in the floral trade, the identity for Judy Chirnside Flowers features customised titling. These open up the possibility of customised for a specific event (such as the LOVE version above for Valentines Day) and for greater legibility (there are two inline size variations). To reflect the emotional motivations of the customer to purchase flowers, the colour palette ranged across a wide chromatic spectrum (handpainted).
Letterbox is a graphic design studio in Melbourne that specialise in custom type design to create a unique brand identity for distinctiveness and recognition. The studio cross-pollinates client-commissioned projects (identity, signage, publications, custom fonts) and studio-commissioned projects (independent publishing, typeface design, lectures, forums, tours and exhibitions). We embrace research and curiosity in all our projects.
Letterbox began life in a corner milk-bar in Northcote in 1991. Three years later it moved into Carlow House, one of the key creative buildings in the then-fledgling artist community of Flinders Lane, Melbourne. The studio remained there for 14 years before moving to larger studios in the renown Hardwick Building. It now occupies a custom-designed studio in Brunswick.
Over the years our design team has included Endré Berentzen, Wendy Ellerton, Tom Hall, Lan Huang, Sam Hughes, Claire Ghyzel, Daniel Lindh, Tim Mang, Nina Mujdzic, Niels Oeltjen, Nicola Schwandner and Heather Walker – as well as many interns. These have come from an assortment of places – Germany, Norway, Sweden, New Zealand, France and, yes, even Melbourne.