The Missing Element
This identity design is based on the power of observation – about seeing the familiar in a whole new way. Referencing the symmetry of the well-known Rorscharch test, the identity mirrors the client’s name (Dwyer) omitting the letters w, y and e (coincidentally pronounced as ‘why’), leaving only his honorific title (Dr).
The result is an identity system completely unique to the client and immediately intriguing to the viewer. The real credit however must be given to clients such as Dr.Dwyer brave enough to accept the pushing of conceptual boundaries in design.