Dream Factory

design Letterbox | curator Prof. Harriet Edquist | venue City Gallery, Melbourne

From Aussie classics to contemporary concept cars, this small exhibition captures the unfinished story of design and innovation at General Motors Holden (GMH) Fishermans Bend, home to Melbourne’s most successful city-based automotive factory.

Focusing on the Technical Centre, which opened in 1964, Dream Factory takes a tour through 60 years of design by way of original drawings, models, photographs, film and memories of key designers.

The Dream Factory Exhibition at Melbourne’s City Gallery (2020–2021)