Designing History

The typographic identity for the History Teachers Association of Victoria (HTAV) is based on the dynamic relationship between history and the future, using the unique combination of the ā€˜Aā€™ and ā€˜Vā€™ letterforms to represent that which precedes and that which follows. Rather than try to illustratively encapsulate history (as the previous identity attempted) this reductive identity system was rolled-out across a wide range of print and online material, resulting in a greater uptake of engagement and sales.