The Pixelated Dot

The identity system for RMIT University reflects two key aspects of the institution: firstly, its history as the ‘Working Man’s College’ dating back to its origins in 1887; and secondly, its more recent evolution of a centre for technological research and innovation. More than three decades after its design, the identity continues to be a prominent landmark on the Melbourne skyline.

The applications for this identity continue to be extensive. The ‘pixelated dot’ device has become synonymous with the kind of applied research and teaching that RMIT University is renown for. The identity was designed in collaboration with fellow academic Peter Sorenson.

RMIT University Vietnam Campus

The ‘exploded pixel’ has been used in recent communications. Design: RMIT Branding

Original drawings of the RMIT University pixel device (1991)

The RMIT identity lighting up the façade of building 100 of the city campus.

Original RMIT pixel dot film (2011)
RMIT pixel dot refresh film (2017)

For nerds | The rmit identity was produced on an Apple Macintosh SE30 with 4 megs of RAM, 40 meg hard disc and a nine inch mono screen — like ‘sculpting a bus through a porthole‘.