![Projects_33_RUMI_01_Header-scaled.jpg](https://www.letterbox.net.au/uploads/media/Projects_33_RUMI_01_Header-2560x913.jpg)
Rumi Restaurant
design Letterbox | client Rumi Restaurant
The highly respected levantine restaurant Rumi has a multi-tiered persona. Although its cuisine is ‘Contemporary Lebanese’, it is named after a famous Sufi Saint. As well as requiring careful multi-lingual design, this identity design extended to the external signage on Lygon Street in Brunswick – a perfectly opaque black cube – part 2001 A Space Odyssey and part Kaaba. The restaurant menus come in two flavours, featuring photography of Beirut from Rumi founder and chef, Joseph Abboud.
![](https://www.letterbox.net.au/uploads/media/Projects_33_RUMI_02-scaled.jpg)
![](https://www.letterbox.net.au/uploads/media/Projects_33_RUMI_03-scaled.jpg)
![](https://www.letterbox.net.au/uploads/media/RUMI-MENU_004-scaled.jpg)
![](https://www.letterbox.net.au/uploads/media/RUMI_BOTTLES-scaled.jpg)