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Venice Biennale of Contemporary Art 2003

Projects2003ArtIdentity

design Letterbox | collaborator Patricia Piccinini | client The Australia Council

Designed for the Australian pavilion at the 2003 Venice Biennale of Contemporary Art, this design project was centred around the Australian representative artist, Patricia Piccinini and her seminal exhibition We Are Family.

Examining the relationship between the human and non-human, the corresponding identity design featured a spectrum of skin tones which were then used as an navigational device throughout the catalogue. The pavilion bag (an essential part of any biennale experience) depicts sagging flesh to suggest the weight of the catalogue inside.

A 35 metre banner at the rear of the (then) Australian Pavilion in Venice.
A series of forme-cut stickers were distributed throughout Venice during the event.
The catalogue chapters are differentiated through a series of skin tones.