Match & Mix

design and coding Letterbox

Tall Storeys is a free online branding game. Players can try their hand at matching up specific real estate development branding with the actual apartments they promote. Think it’s easy‚Ķ try again. Intentionally tricky to play, this game highlights the disconnection between generic apartment architecture and its highly aspirational branding. But fear not, there is a cheat button. Other parts of this project include Cashcow Oblique and related writings.

Play the game here.

Which brand goes with which apartment development? Tall Storeys throws open the challenge.